How did you get started in this business?
I have always enjoyed the idea of running small businesses to make an impact on the lives of others and my own personal well-being. The first business that I started was a lawn care and landscaping business, beginning with mowing churches and cemeteries. We would utilize our connections to establish new client relationships and then use the power of referrals to continue to grow that business. After seeing the success of that business I was able to sell those assets and transition into a more educational format. I then created a media company targeting agriculture professionals wanting to have higher levels of profitability. In the beginning, the business was based around in-person meetings, providing expert presentations, and a model where companies would receive trade show benefits and in return, get access to the audience. It was a fun pivot when we paired the mission of our business with a personal enjoyment of podcasts to develop the media company with a strong product offering across many different channels. I am glad I had the initial experience of running and growing that lawn care business, to apply some of the same successes to growing and managing the growth of our current audience and client base.
How does your company make money?
Our company makes money through various channels. The base channel is through advertisements on the media productions and creating content. We also provide opportunities for utilization of our website, homepage, newsletter, and social media channels. On top of that, we have been able to provide in-person appearances where our skills, talents, and expertise are all things that we can charge for. Lastly, we serve as consultants for marketing, strategic, or other types of meetings within our partner companies. As our business continues to grow, we are looking for opportunities to expand our revenue. We’re generating avenues to include working with social influencers, business leaders, or others looking to create businesses like ours.