How to Navigate a Trade Show Like a Pro: Tanner Winterhof’s Strategies for Maximizing Your Time and Investment

DAILYIOWAN.COM -- February 17th, 2025

Ask anyone who’s attended an ag trade show before and they’ll tell you two things: there’s a lot to see, and it’s impossible to see it all. Walking into a space packed with cutting-edge farm equipment and experts sharing new advancements can be overwhelming, especially with so many companies vying for your attention.

Tanner Winterhof, co-host of the Farm4Profit podcast, knows the feeling well. Having attended countless industry events himself, he’s seen firsthand how easy it is to get swept up in the spectacle of it all and leave without a clear takeaway. “Walking into a trade show without a plan is like going to an auction without knowing what you’re bidding on. You might end up walking away with something, but it won’t be what you actually needed,” he says.

And he’s right. While there’s no shortage of exclusive deals and hard-won industry wisdom to be found, what you take away from a trade show depends entirely on how you navigate it. That means knowing which booths to prioritize, which panels to attend, and how to avoid the dreaded post-show regret of realizing you never actually got around to visiting the exhibitor you were most excited about.

Whether you’re a seasoned trade show veteran or a first-time attendee with a pocketful of business cards and a vague sense of optimism, consider this your roadmap for making every handshake, every seminar, and every unexpected run-in with an industry leader count.

Read the Full Article Here