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Farm4Profit’s Tanner Winterhof: Winter Trade Shows and Industry Meetings Should Be on Your Calendar This Year


Farmer4Profit podcast image about attending trade shows

AGRICULTUREDIVE.COM -- January 28th, 2025


DES MOINES, Iowa — Winter is nature’s Sabbath, a pause in the relentless rhythm of planting and harvesting. For farmers it’s a time when the fields rest under frost and the barn work slows enough to allow for reflection and renewal. It is this season that offers a rare opportunity to step out of the daily grind and into the greater conversation of agriculture—a conversation that’s happening at winter trade shows and industry meetings.


According to Tanner Winterhof, co-host of the popular ag podcast Farm4Profit, you can think of these gatherings as the potluck dinner of the farming world: everyone brings something to the table and leaves with a plate full of inspiration and practical tools to enrich their operation.


The work of farming doesn’t stop, but winter allows us to shift gears and prioritize not just the soil beneath our feet but the knowledge and relationships that sustain our industry. If we’re going to thrive in the face of challenges, we need this time to gather and learn together. Here are some of Winterhof’s insights into why you should make the time to attend a winter trade show this year.



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