The crops in Iowa’s heartland may differ from those in tropical South Florida, but agriculture pros like Tanner Winterhof know the challenges in tilling the soil — and nourishing a nation — can be remarkably similar, a fact reinforced by the “Farm4Profit Podcast” co-host’s recent visit to Clewiston, Florida, known as America’s sugar capital.
Winterhof is an Iowa-based finance and agricultural expert. He’s the founder of Farm4Profit, a trusted media initiative that focuses on helping professionals in the agricultural space enhance farming profitability using domain-specific insights and information on improving operational practices. A highly respected and outspoken proponent of adopting better ways of doing things and a long-time advocate of cross-industry collaboration, Winterhof’s farming philosophy can be summarized as “seek, trust, and adopt expert advice, but be sure to first verify.”
“Farms are typically run as a family, and they typically run their farm the way grandpa did it, and the way great-grandpa did it, and the way dad did it,” notes Winterhof, who also co-hosts the “Farm4Profit Podcast.”